FOUNDRLY
Owner's playbook

How to fix it yourself. Or let Foundrly do it.

Straight guides for getting found, getting chosen, and getting your time back. Written for owners who are reading this between jobs, not for marketers.

Owner's Playbook notebook, coffee mug, and plant

Get found

  • How to set up your Google Business Profile the right way

    The fields that actually affect ranking, in the order to fill them.

  • Choosing your business category (and why it matters)

    The single biggest ranking lever, and the one most owners get wrong.

  • Why you're not showing up in the map pack

    The five most common reasons, and how to tell which one is yours.

  • Getting listed on Bing and Apple Maps (most owners skip this)

    Free, takes 20 minutes, and it's how AI assistants find you too.

Get chosen

  • How to ask for reviews without feeling pushy

    What to say, when to say it, and the rules you can't break.

  • Replying to a bad review: a script that works

    What to write when it's fair, and what to write when it isn't.

Stop losing work

  • What a missed call actually costs you

    Do the math on your own numbers. Most owners are surprised.

  • Following up without a CRM

    The simplest system that works when everything lives in your head.