We built Foundrly because small business owners deserve a real shot.
A mountain climber, a dog lover and spicy little tamale walked into a bar, and walked out with a company. This is how it happened, why it matters, and who's behind it.
We saw the same thing over and over: owners who built something real, something theirs, getting buried under admin and still somehow finding time to run the business.
We came from different cities, different fields, different opinions about almost everything except one. Small business owners were drowning in operational quicksand, and the tools meant to save them were quietly making it worse.
Owners who built something real, something theirs, were getting buried under admin, chasing invoices, posting to Instagram at midnight, and still somehow finding time to actually run the business. They knew AI could help. They just didn't know where to start. And hiring an agency wasn't an option.
So we built Foundrly. Not another tool to learn. Not another subscription to forget about. A persistent AI co-founder that plugs into what you already use, figures out where you're losing time and money, and starts fixing it.
Abhinav Mahata
Abhinav Mahata
Background in AI tools and DTC brand building. Leads company vision, growth and engineering. Has summited things you have never even heard of.
Erin Grimes
Erin Grimes
Background in black suits, marketing and branding. Leads voice, positioning and in-flight strategy. Confirmed cat person.
Jeff Fons
Jeff Fons
Background in accelerating innovation across startups, PE, non-profits and Fortune 500s. Turns vision into velocity, chaos into growth. Keeps vampire hours.
Kavish Arora
Kavish Arora
Background in SWE, IB and PE. Computer Science student at Rutgers University and owner of a video production company specialized in musical startups. Does not DJ on weekends.
We're ownership obsessed.So is your business.
