We've sat down with hundreds of owners: cleaners, HVAC techs, salon owners, groomers, trainers. These are the patterns we keep finding. No theory, no vendor pitch, just what came out of the conversations.
Marketing and lead follow-up came up unprompted in every single scored interview. Here's how they described it in their own words, and why it's not really a marketing problem.
Owners lose leads mid-job, but the deeper pattern is that the whole business runs out of one person's head. Four different shapes of the same structural problem.
We started asking it in every interview. The answers told us more about the product we needed to build than any feature request did.
Cleaning crews and salons describe their week completely differently. Why we stopped treating "small service business" as one segment.
The most common fixable mistakes we find on Google Business Profiles, ranked by how much they cost.
Run the same scan we ran on the businesses in these notes. Free, about a minute.
8 min read